Doç. Dr. Yakup Durmaz
Öğretim Görevlisi
Tam Zamanlı
Eğitim Bilgileri
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2005 Doktora: University of İnönü
Marketing
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1996 Yüksek Lisans: University of Kahramanmaraş Sütçü İmam
Business Administration
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1992 Lisans: University of Anatolia
Economics
Mesleki Deneyim
Faculty of Economics and Administrative Sciences University of Hasan Kalyoncu ( 2012- )
Faculty of Economics and Administrative Sciences University of Adıyaman (2009 – 2012)
Vocational High School University of Adıyaman (2007 - 2008)
Kitaplar
Makaleler
Doç. Dr. Yakup DURMAZ’a ait tüm makalelere aşağıdaki linkten ulaşabilirsiniz.
- DURMAZ, Yakup; ÇVUŞOĞLU, Sinan; ÖZER, Özlem. (2018): The Effect of Brand Image and Brand Benefit on Customer Loyalty: The Case of Turkey, International Journal of Academic Research in Business and Social Sciences, Vol.8, No. 5, ISSN: 2222-6990, DOI: 10.6007/IJARBSS/v8-i5/4140, URL: http://dx.doi.org/10.6007/IJARBSS/v8-i5/4140 , p: 528- 540. http://orcid.org/0000-0003-0332-4185 , http://hrmars.com/hrmars_papers/The_Effect_of_Brand_Image_and_Brand_Benefit_on_Customer_Loyalty_The_Case_of_Turkey.pdf
- KARAMAN, Ali; DURMAZ, Yakup. (2018): A Qualitative Research On The Factors Determining Product Awareness And Product Preference İn Promoting Medicines By Digital Tools, Medicine Science International Medical Journal, Vol. 7, No. 4, ISSN: 2147-0634, DOI: 10.5455/medscience.2018.07.8866, p: 923-929, http://orcid.org/0000-0003-0332-4185 , http://www.medicinescience.org/wp-content/uploads/2018/10/923-929-53-1530170867-MS-2018-06-162.pdf
- DURMAZ, Yakup; EROL, Necdet; DOĞAN, Vildan. (2017): A Theoretical Approach to Factors Effecting New Product Development, International Journal of Academic Research in Business and Social Sciences, Vol. 7, No. 1, ISSN: 2222-6990, DOI: 10.6007/IJARBSS/v7-i1/2580 URL: http://dx.doi.org/10.6007/IJARBSS/v7-i1/2580, p: 130- 140. http://orcid.org/0000-0003-0332-4185 , http://hrmars.com/hrmars_papers/A_Theoretical_Approach_to_Fact.pdf
Proje, Patent & Tasarım
Durmaz, Yakup. (2018). Project Coordinator, Proje Adı: “Higher Education and Career Mentoring for Syrian Youth (HEM4SY)” 20.12.2017 – 20.09.2018 between. European Union project
Durmaz, Yakup. (2017). Project Trainer, Proje Adı: “UNDP, Inclusive Sustainable Growth Mitigating the Impact of the Syrian Crisis on Southeast Anatolia Regio” 22.02.2016 – 31.03.2017 between, “Foreign Trade and Marketing” course was given to about 600 Syrians. United Nations project
Durmaz, Yakup. (2013). Project Participant, Proje Adı: “Potential Young Entrepreneurs Entrepreneurship in the EU and the Spirit of Giving Introduction of Foreign Trade Training” 03.06.2013 – 18.06.2013 between, Project participation by GESIAD in Prague, Czech Republic supported by European Union Leonardo da Vinci.
Durmaz, Yakup. (2011). Project Manager, Project Name “Our future”. Proje Konusu: Elementary students in rural areas to supplement the course (Such as English, Mathematics. Turkish, Science) Project Partners: Sahinbey District, Şahinbey Police Directorate. Sahinbey Ministry of Education.
Durmaz, Yakup. Project Manager, Between 01.11.2010 – 01.04.2011, YÖK Supported International Research Project “Factors Influencing Consumer Buying Behaviour Integrated Approach and Emprical Study on Comparison of Turkey and Poland consumer”
Durmaz, Yakup. Project Manager, Between 19. 10. 2010- 19. 04. 2011 University of Adıyaman Scientific Research Project (ADYÜBAB): “An Integrated Approach to the Factors Effecting Buying Behaviours of Consumer in Turkey and an Ampirical Study” Project Mananger
Durmaz, Yakup. Project researchers, In 09. 01. 2010 University of Adıyaman Scientific Research Project (ADYÜBAB): “An Analysis of Social Groups Living in the Eart nad West of Turkey” Project Research
Durmaz, Yakup. Project Manager, Start Date: 26. 10. 2007. With University of Adıyaman and Adıyaman Youth House Association “Young Talent in Modern Marketing”, EU Project,